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Sponsored: Designs get noticed, feelings sell

There is more to packaging than good design; it’s an opportunity to stimulate the senses, which is why CANPACK helps its clients produce packaging that tells a story and makes consumers feel something.

Headquartered in Kraków, Poland, since its inception CANPACK has grown into a leading manufacturer of drinks packaging, employing over 8,000 people around the world. A subsidiary of Giorgi Global Holdings Inc., the company’s aim is to reimagine what packaging can do, creating impactful, sustainable solutions with the power to provoke and excite. Originally founded to produce aluminium drinks cans, CANPACK’s first production line was launched in Brzesko in 1994. The firm now produces a range of packaging solutions, including high-quality glass, metal, and food packaging.

Partnering with companies around the world, CANPACK helps to grow drinks brands and optimise their businesses via bespoke, eye-catching packaging. Working with cutting-edge technology, CANPACK creates sustainable, experience-enhancing, impactful packaging solutions. CANPACK cans are lightweight and recyclable with printable surfaces. Available in a range of shapes, such as slimline, they come with an array of tab shapes, opening styles and sizes.

Each can is able to be customised with a series of special effects, from embossing to lacquering, with a series of finishes on offer, including matt, satin and pearl. The cans can be printed with inks that glow in the dark, show a hidden message when chilled, and reveal new colours when exposed to the sun, allowing brands to tap into the growing trend for personalisation. Its glass bottles are recyclable, safe and sustainable. Made from a natural, neutral, high-quality material, they have a premium look and feel while preserving the quality of the liquid inside. Available in a range of colours, including clear, green and amber, and an array of bespoke shapes, each bottle can be customised with embossing and bespoke crown caps.

“We work hard to ‘create that feeling’ for the brands we partner with,” says CEO, Roberto Villaquiran. “This goes beyond the look and feel of our packaging. It is becoming increasingly important to ensure that our clients and their consumers feel they have made a sustainable decision by choosing to work with us.” He adds: “Over the past two years, we have set up a structured sustainability management system. We launched our CANPACK Global Sustainability Policy in 2019, which revolves around three sustainability pillars: care, sustain, and recycle.”

In accordance with these pillars, the company has put a slew of sustainability activities into practice across its sites. Last autumn, CANPACK signed up to the 10 principles of the UN Global Compact, demonstrating its commitment to creating a sustainable business that can play a part in helping to achieve the UN’s ambitious sustainable development goals. “We have committed to creating a sustainable business that can play a part in supporting the UN’s 2030 Agenda for Sustainable Development,” Villaquiran says. “These are the first of many steps
on our sustainability journey.”

Sustainability is at the heart of CANPACK’s business model and it is constantly working to improve its operations, resulting in a silver medal from EcoVadis this year in honour of its social and environmental activities. “By focusing on sustainable development, we continue to shape our business responsibly. This means working to increase economic growth while also respecting the environmental and social needs of our generation and beyond,” says Villaquiran.

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