Perrier-Jouët launches eco-friendly gift box
After two years in development, Champagne house Perrier-Jouët has launched a new range of fully recyclable, eco-friendly gift boxes.
The maison has launched the new packaging ahead of the festive period. The boxes will now be used to house its classic, non-vintage Champagnes, including Perrier-Jouët Grand Brut, Perrier-Jouët Blason Rosé and Perrier-Jouët Blanc de Blancs.
The project follows two years of research and develop in order to deliver packaging that merges “a minimalist aesthetic with a focus on sustainability”.
The white boxes are made from natural fibre, sourced from certified sustainable forests in northern Europe. They are then embossed with water-based ink, which is free from mineral oils.
The eco gift box collection is available globally through various retailers, including, in the UK, via Fortnum & Mason (RRP: £47.50) and Ocado (RRP: £45.00).
The house is aiming to make its entire gifting offer fully sustainable by 2022. It has already introduced recyclable shipping cases that are made from grass paper.
Séverine Frerson, cellar master at Maison Perrier-Jouët, said: “For more than two centuries, Maison Perrier-Jouët has maintained a symbiotic relationship with nature which we are incredibly proud of.
“Our founders, Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, were renowned for their keen interest in botany and for their progressive ideas on natural viticulture. Today, nature remains at the very heart of the House, and has provided the inspiration for this exquisite gift-box collection.”