Reims offers free Champagne to promote tourism

The Reims Tourism Office is giving away 3,000 bottles of Champagne to holidaymakers who stay for more than two nights in the region.

The initiative was launched on 15 July and is subject to certain criteria. Tourists must spend at least two consecutive nights in the city of Reims, or the surrounding area, and stay in a hotel or guesthouse. Those using Airbnb do not qualify.

During their trip, visitors must eat in a local restaurant and order at least one dish and drink. Fast food outlets are excluded from the list. Finally, in order to qualify, tourists must provide proof that they have paid for one leisure activity, such as renting a kayak, a winery visit, bike hire, or cinema ticket.

A total of 3,000 bottles, sourced from 68 different producers, will be given (one per adult) to those who qualify. The giveaway is said to have cost €50,000.

It follows news of poor sales of Champagne during the Covid-19 pandemic. Industry body Comité Champagne said that sales were down 32% for the period January to May compared to the same period in 2019.