Hong Kong tram service releases beer
Serving Hong Kong since 1904, Hong Kong Tramways has teamed up with a local brewery to release a range of limited-edition beers.
As the world’s most unique fleet of double-decker tramcars in operation, the transportation company, which has their trams made locally, has been keen on launching lifestyle products to echo brand as well as Hong Kong’s art and cultural experiences.
This summer, it has collaborated with local brewery Young Master to create two unique beers that represent the “made in Hong Kong spirit”.
Called Ding Ding Beer, the small batch, limited-edition collab beers boast local flavours through the lens of beer. The green Ding Ding Beer is a versatile and citrusy orange and bergamot pale ale while the red Ding Ding Beer is a refreshing and fruity wheat beer with ginger and osmanthus, according to the brewer.
The inspiration of the can designs came from renowned photographers and collectors, Alan Cheung, Bob Appleton and A. Stevenson. The design features classic 1960s trams on the green can and the 1st and 2nd generation of trams on the red can, with additional modern collage elements to showcase the contemporary evolution.
The beers are exclusively available at Circle K convenient stores at HK$21.90.