Historic wine families launch mentor programme

The Primum Familiae Vini, an international association of winemaking families responsible for brands like Mouton Rothschild, Pol Roger and Haut-Brion, has launched a €100,000 (£90,000) fund to mentor a family-owned business.

The fund and mentoring programme will be available to family-owned companies that “demonstrates excellence in sustainability, innovation, craftsmanship and the successful transmission of responsibility and commitment from one generation to the next,” according to a statement from PFV.

Marc Perrin and Paul Symington, president and chairman of the PFV respectively, said: “Family companies should personify the best values of social responsibility and the kinder human face of free enterprise at a time when globalisation and a rather depressing uniformity have become increasingly prevalent.

“By announcing this prize at a time of international crisis resulting from Covid-19, we emphasise the long-term thinking of family companies and our inherent optimism about the future providing we defend the right values.”

Applications for The PFV Prize 2020 can be made from 1 July through the group’s website.

A shortlist of five family-owned companies will be published in January 2021, and the PFV Prize winner will be announced in March 2021.

The judging panel will include one member of each of the twelve PFV wine families, and supported by supported by Christophe Brunet, General Secretary of the PFV.

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