Top new products: May

Val Soléu Rosé

Rhône wine producer Cellier des Dauphins has launched a Provençal- style rosé called Val Soléu. Targeted towards the millennial consumer, the pale pink Val Soléu is made from grapes grown in the Drôme Provençale area in the north of the Provence-Alpes-Côte d’Azur region. The wine is a blend of Cinsault and Grenache. The launch of Val Soléu forms part of a major new brand strategy at Cellier des Dauphins, which was unveiled in 2019 as a result of two years’ research under the direction of CEO Laurent Reinteau, who joined in 2017. Val Soléu 2019 will be distributed in Europe, the US and Canada.

RRP: £9.90.

Contact: Cellier des Dauphins, info@cellier-des-dauphins.com

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