Top new products: November

Seedlip Nogroni

Seedlip Drinks has launched its latest brand extension: a non-alcoholic twist on the classic Negroni called the Nogroni. A blend of Seedlip Spice 94, Æcorn Bitter and Æcorn Aromatic, it has flavours of “orange, grapefruit, allspice and gentian”. Born in the founder Ben Branson’s garage, the mocktail was served at The World’s Best Bar Awards in London in 2017, and has been a popular listing in bars around the world. Now Seedlip has bottled it to be sold the retail market. Each 20cl bottle serves two, and it is recommended to serve it over ice with an orange twist.

RRP: £10.

Contact: Selfridges, customerservices@selfridges.com

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