Waitrose lists ‘game-changing’ small gin

UK retailer Waitrose has become the first supermarket to stock Hayman’s ‘game-changing’ gin, a full strength gin that only requires a thimbleful to make a G&T.

Gin producer Haymans brought out the revolutionary small gin in July this year, which boasts such a high botanical content, which allows consumer to cut the booze contents by around 80% per glass, as only 5ml of gin is needed to create a regular gin and tonic.

The drink taps into the lower alcohol trend as each glass of gin and tonic racks up only 0.2 units of alcohol and 30 calories.

Waitrose’s spirit buyer John Vine said the launch came of the back of greater demand for lower alcohol options.

“We’re seeing customer demand for low alcohol options increasing at a fast pace and this new gin’s flavour is absolutely excellent. We know how much people love the taste of gin and tonic so I’m pleased our shoppers will be able to try a lower alcohol version without sacrificing any of the flavour,” he said.

When it was launched, co-owner Miranda Hayman, described it as “the perfect solution”.

“Many consumers are actively looking to reduce their alcohol consumption but are keen to continue enjoying that classic gin flavour they have grown to love,” she said. “The 5ml measuring thimble makes it easy for anyone to mix a perfect Small Gin & Tonic at home.”

The 20cl bottle contains around 40 serves of gin, and retails for £25, and is available online in around 130 Waitrose stores and online.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more