Top drinks industry marketing campaigns and news: September-October

Fleabag stars team up with M&S to hand out tinnies

Fleabag stars Phoeber Waller-Bridge and Andrew Scott plied theatre-goers with tinnies from Marks & Spencer during the one-woman play’s final week in London.

M&S provided the actors with its own-label canned gin and tonic RTDs for the stunt before Waller-Bridge took to the stage for her Fleabag performance on 7 September.

Scott, better known as the ‘hot priest’ in the BBC series, headed to the Wyndham’s theatre to support Waller-Bridge, who had reprised the stage version of her show for a limited run after the show ended this year.

While there, the pair paid tribute to the show by handing out cans of M&S gin and tonic to audience members queuing outside. Awaiting theatregoers were thrilled when the two actors came out carrying trays of G&Ts, chatting to fans and thanking them for waiting. The tinnies played a pivotal role in the second series.

The ‘hot priest’ kept a secret stash of the RTDs at his parish, and Waller-Bridge’s character falls for him when they bond over a few cans.

“Do you want a proper drink?” Scott’s character asks Fleabag during one episode. “I’ve got cans of G&T from M&S.”

The retailer even reported a 24% spike in sales of mixed drinks after the episode aired in April. M&S told the drinks business the green tinnies will “forever be known as the ‘Hot Priest’ tipple”.

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