Top drinks industry marketing campaigns and news: September-October

‘World’s first’ glacier bar opens in Iceland


Thrill-seekers are being offered a chance to visit a pop-up bar in the middle of a glacier in the Arctic Circle – if they can find it.

Located at the Langjökull Glacier in Iceland, the bar has been set up by Reyka Vodka, which has uploaded co-ordinates to its website to help intrepid drinkers navigate their way to the pop-up when it opens this month.

Vodka fans who want to visit the bar can sign up through Reyka Vodka’s website to be entered into a prize draw for the chance to win a trip to Iceland to scale the glacier and hit the bar when it opens between 16 and 20 October. If you’re feeling adventurous enough, you can make your own way there using the co-ordinates available online.

Fabiano Latham, Reyka Vodka brand ambassador said: “Reyka Vodka is not just made in Iceland, it’s made of Iceland – so where better to host our Reyka Bar than at the very source.”

Langjökull, the nearest glacier to the capital city of Reykjavik, is the second-largest ice cap in Iceland, at 935 sq km. At its highest point it sits 1,450m above sea level.

A number of drinks brands have launched adventurous pop-ups this year….

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