Local council teams up with a brewery to support suicide prevention funding

A brewery in the UK has launched a new beer that will help to fund suicide prevention initiatives.

Called Hope, the beer has been brewed by Thornbridge Brewery in Derbyshire, working in partnership with Sheffield Football Club and Derbyshire County Council to raise awareness around World Mental Health Day on 10 October.

The beer will be poured in Thornbridge’s pubs and across the local area in the run-up to World Mental Health Day. £10 per cask sold, plus 50p per pint, will be donated to North Derbyshire Samaritans.

In addition, Thornbridge will host an event for staff and volunteers from Derbyshire Council and the Samaritans at Dronfield pub The Coach and Horses on Saturday 5 October, when Sheffield F.C. plays against Ilkeston.

Derbyshire County council said it hopes to use the “power of sport and community environments to open up conversations around Mental Health awareness and suicide prevention.”

Simon Webster, CEO of Thornbridge Brewery, which provides mental health support fort staff at its facilities, said working with the council “is a fantastic opportunity for us to help to raise awareness of such an important topic amongst our local communities.”

This is the second time Thornbridge has worked with the council on a World Mental Health Day launch.