Kettle Chips and English vineyard team up on festive crisps

Crisp brand Kettle Chips has teamed up with Winbirri Vineyard in Norfolk to launch a limited edition festive truffled cheese and English sparkling wine flavour variant.

The new flavoured crisps will go on sale in the UK this autumn in supermarkets such as Asda, Morrisons and Tesco for a retail price of £1.99.

Phil Hovey, innovation chef at Kettle Chips, explained that he has often helped owner of Winbirri, Lee Dyer, during the harvest.

“Following the love we received for truffled cheese and Champagne last year, I decided that if it ain’t broke, let’s make it even better this winter.

“Having lent a hand supporting Lee at Winbirri with his Bacchus harvests on many occasions, I’ve known the team at the vineyard for a number of years. Not only are they just down the road from us, but they also produce exceptional wine,” Hovey said.

“Norfolk is a proud part of our brand heritage and with most of the potatoes we use grown within 30 miles of the Kettle cook-rooms, it seemed like the perfect partnership. The crisp, clean flavour of Winbirri’s English sparkling wine perfectly brings out the intense, rich truffle cheese seasoning and I’m thrilled to introduce this very British chip to the Kettle range.”

Lee Dyer, head winemaker at Winbirri Vineyard, said: “We’re delighted to have partnered with Kettle to develop this wonderfully festive chip. We’re very proud of the wine we create here at Winbirri Vineyard and it’s incredibly exciting to have worked with another local company that shares our passion for getting the best out of local produce.

“We hope everyone enjoys time with friends and family this festive period, sharing this delicious limited-edition Kettle chip, and maybe even a glass of Winbirri.”