Top drinks marketing campaigns and news stories: August

Scotch whisky becomes official Netflix film partner

(Photo: Outlaw King/Netflix)

Lowland distillery Annandale has created a blended Scotch whisky in partnership with a Netflix-original film based on the life of Robert the Bruce.

Outlaw King, which was released in November 2018, follows the life of the 14th century monarch and seventh lord of Annandale, who became one of Scotland’s most famous historical figures after he rebelled against the English monarchy, following the execution of William Wallace.

David Thomson, co-owner of Annandale Distillery, said Annandale Distillery’s location meant that it was “fitting that our Man O’Sword peated single malt should be at the very heart of Outlaw King Blended Scotch Whisky”.

The new blend was unveiled at a screening of the film at Annandale Distillery in August, attended by Outlaw King stars James Cosmo and Tony Curran, director David Mackenzie and producer Gillian Berrie, and co-producers Danny McGrath and Brian Coffey.

Annandale’s distillery reopened in 2014, following an extensive restoration project. Paula Ward, regional leadership director of Visit Scotland, said the collaboration unites “two of Scotland’s biggest industries. “Film tourism is booming in Scotland, with Netflix’s Outlaw King one of the most recent films to feature the country on screen.” Outlaw King Blended Scotch is available at Annandale Distillery’s website and onsite shop.

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