Top drinks marketing campaigns and news stories: August

The Ivy toasts 50 years of Abbey Road

North London restaurant The Ivy in St John’s Wood has laucnhed a new cocktail menu, dessert, and art installation inspired by The Beatles.

The venue, which is situated in close proximity to Abbey Road studios, is celebrating the golden anniversary of The Beatles’ album, Abbey Road.

Available from Monday 19 August until Sunday 29 September, the special serves are named after iconic songs from the album.

“Here Comes The Sun” is an infusion of Saffron-infused Olmeca Altos Tequila, Earl Grey saké, blood orange puree, fresh orange juice and Earl Grey syrup, and will sit alongside “Golden Slumbers” – which combines Liverpool Valencia Orange Gin, orange juice, hibiscus syrup & Prosecco presented in a gold Champagne flute; “Oh Darling” – mix of lemon, mint, sugar and Fever-Tree soda and Liverpool Dry Gin in a nod to the band’s hometown; and “You Never Give Me Your Money”, a herbaceous concoction of Beluga Vodka, Pino Mugo pine liqueur and Lillet Blanc.

Taittinger sponsors Kings Cup Regatta

Champagne Taittinger was on the podium to mark the inaugural King’s Cup Regatta in Cowes at the start of August.

The yacht race was held to support a number of charitable causes supported by the Duke and Duchess of Cambridge, who were also in attendance skippering boats themselves.

Other captains included historian Dan Snow, comedian John Bishop, Olympian Helen Glover and England football women’s international Fara Williams.

The winning boat, captained by adventurer Bear Grylls, represented the charity Tusk, which supports conservation work in Africa.

As well as a trophy that was previously presented by George V at Cowes’ Royal Yacht Squadron in 1920, the winning team was given a Jeroboam of Taittinger and a bottle for each member while the second (London Air Ambulance) and third-placed boats (Child Bereavement and Centrepoint in joint third), one the latter led by the Duke of Cambridge, were presented with a magnum each.

The Duchess of Cambridge’s boat came last, whereupon she was awarded with a large wooden spoon.

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