i heart wines launches TV campaign

One of the UK’s largest wine brands, i heart, has announced it is launching its first television advertising campaign.

The first such campaign the brand has ever done, the ad is described as “simple, straight-talking and fun”, designed to reflect the “brand’s essence” and drive “engagement and awareness” of the brand’s still and sparkling wine offering.

The advert will air during Love Island on ITV2 as well as the ITVhub and during entertainment shows on 4OD.

The campaign will begin on 10 June and will run for 10 weeks. It will be backed up through social media and digital advertising as well as in stores and online retail environments.

Lucy Auld, head of marketing commented: “This is incredibly exciting for i heart wines as we continues our mission to make wine and the wine category more accessible and enjoyable for consumers. The BWS category is extremely competitive and we are thrilled to be able to invest behind our brand to help drive awareness of both the brand and category with shoppers.”

Dani McDonald, brand manager for i heart wines added: “The creative execution is fun and simple and we are so excited that it will feature within Love Island which is a hugely popular show.

“Consumers are constantly bombarded with messages from multiple media platforms so it is great to feature within such iconic and popular shows that are watched both live on traditional linear TV and also on demand.”