Tovaritch! expands presence in UAE

Russian vodka brand Tovaritch! has signed a distribution partnership with Truebell which will see its spirits stocked in the supplier’s Barrakuda stores in the UAE from July.

Commenting on the news, Eugenio Litta Modignani, CEO of Tovaritch! Spirits International SA, said: “Barrakuda in the Emirates, represents the Elite of the spirits retailers. To have our brand available to such location is a big achievement and partnership for the company. This partnership signals our brand’s ever-growing international recognition as a top quality vodka.”

Tovaritch! has also reported record sales in Canada following its partnership with trade body Société des alcools du Québec (SAQ). The vodka is also now available in Brussels airport duty-free in both terminals.

Earlier this month the brand partnered with Save The Children to take part in its centenary fundraising gala, with a total of £1.6 million raised to help the charity.

Modignani added: “We are happy and privileged to be once again part of the Save the Children initiative that sees its mission in transforming the lives and future of children around the world.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

Deadline : 23rd August 2019

The Global Riesling Masters 2019

Deadline : 24th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more