Wine Institute names new VP of international marketing

Honore Comfort has been named the new vice president of international marketing at The Wine Institute in California, effective 8 April.

Honore Comfort

Comfort, who is also principal and founder of The Artemis Group, a strategic planning and marketing consulting firm for the wine industry, brings with her extensive experience in international wine marketing, management and brand strategy.

Previously, she held the position of president of Brack Mountain Wine Company, executive director of Sonoma County Vintners and senior marketing positions with Fosters Wine Estates, Southcorp Wines – The Americas, and Rosemount Estate.

Earlier in her career, she held senior marketing positions with Macy’s West and The Art Institute of Chicago.

Comfort has also served as executive in residence with the Wine Business Institute at Sonoma State University, and is on the board of the Wine Studies Program and Shone Farm Foundation, both affiliated with Santa Rosa Junior College.

“Honore is a respected leader in the wine industry whose depth of experience will contribute to the continued growth of California wine exports around the world,” said Wine Institute President and CEO Robert P. (Bobby) Koch.

Comfort takes over from Linsey Gallagher who has become the new president of Visit Napa Valley.

Comfort can be reached at

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