Meantime Brewing and Sierra Nevada partner for wildfire fundraising beer

London’s Meantime has partnered with Sierra Nevada Brewing to create a beer that will raise money for the victims of the Californian wildfires, which killed at least 88 people, destroyed more than 13,000 homes and burned across 153,000 acres in November last year.

Meantime will be brewing Sierra Nevada’s Resilience Butte County Proud IPA which the latter launched in the US in December.

Sierra Nevada founder, Ken Grossman, wrote an open letter in November to breweries, asking them to use Sierra Nevada’s recipe to make the beer and donate the proceeds to help the rebuild in northern California following the Camp Fire.

It is believed over 1,450 breweries around the world have signed up to take part. According to Sierra Nevada’s interactive map, which shows the breweries taking part, Worcestershire’s Ambridge Brewery, home of The Archers, is also taking part.

Meantime will donate 100% of the proceeds of its beer to the Campfire Relief Fund. Brewed at its Greenwich site, the beer will be on pour at the brewery tap from 11 January while stocks last.

Ciaran Giblin, brewmaster at Meantime Brewing Company, said: “Sierra Nevada sent out a ‘bat signal’ calling on the global brewing community for support, and we’re happy to be able to help in any way we can.

“Our small-batch Pilot Brewery means we’re able to brew innovative limited-edition beers, and the best part is that it allows us to get involved with great causes such as this.

“The Resilience Butte County IPA is a classic IPA with caramel notes and lots of citrusy hops”.

The fires also destroyed vines and wineries in the fledgling Malibu Coast AVA. Among the wine companies affected by the fires were wine tour organiser Malibu Discovery, whose Malibu Grapes tasting room burned down in the blaze. Created in 2014, the Malibu Coast AVA is one of California’s newer appellations.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more