These are the 5 most attractive export markets for wine right now

Trade show group Prowein has published its annual survey which puts a microscope on the global wine industry.

 

The survey looks at current sales trends around the world, and predicts which countries will be particularly important to producers over the next year.

Researchers at Geisenheim University in Germany surveyed more than 2,300 experts in the wine trade from 46 countries on a number of different issues including international wine markets, marketing trends, developments in online wine sales and the economic situation.

The study covers the complete value chain of wine. Respondents included both wine producers (wine-growing estates, wineries, cooperatives) and intermediates (exporters and importers) and marketers (wholesalers, specialist retailers, hotels, and gastronomy), creating a “unique barometer” for the industry.

Each year, Prowein asks people which export markets they think are most attractive to their businesses. They are asked to rank their appeal on a four-point scale from -2 (not attractive at all) to +2 (very attractive).

The ranking is based on producers who either currently export or plan to sell their goods abroad over the next year.

This year, China, Canada and Australia have risen to the Top 7 while South Korea, Poland and Switzerland dropped in the listing.

Keep scrolling to see the five biggest export markets in the world right now.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Events & Administrative Assistant

The Drinks Business
London, UK

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 28th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more