These are the 5 fastest growing spirits in the US

28th August, 2018 by Edith Hancock

1. Tequila

George Clooney and Rande Gerber’s Tequila brand Casamigos sold to Diageo for $1 billion (Photo: Casamigos)

Tequila’s market share may be small compared to the whiskey, vodka et al, but it’s the breakout winner when it comes to rapid growth. Americans spend a further $45 million on the agave spirit this year compared to 2016, giving it a total value of more than $500 million. Volumes have also risen by 9.7%.

Tequila is taking the most market share from vodka and gin than any other spirit, and now makes up 8.3% of all spending in the sector. Major drinks firms have invested heavily in the category in recent years, most notably Diageo, which bought George Clooney’s own tequila brand Casamigos last….

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