These are the 5 fastest growing spirits in the US
28th August, 2018
by
Edith Hancock
1. Tequila
George Clooney and Rande Gerber’s Tequila brand Casamigos sold to Diageo for $1 billion (Photo: Casamigos)
Tequila’s market share may be small compared to the whiskey, vodka et al, but it’s the breakout winner when it comes to rapid growth. Americans spend a further $45 million on the agave spirit this year compared to 2016, giving it a total value of more than $500 million. Volumes have also risen by 9.7%.
Tequila is taking the most market share from vodka and gin than any other spirit, and now makes up 8.3% of all spending in the sector. Major drinks firms have invested heavily in the category in recent years, most notably Diageo, which bought George Clooney’s own tequila brand Casamigos last year in a deal worth $1 billion.