Pinkster invests six-figure sum in pink gin as category blossoms

29th August, 2018 by Phoebe French

One of the pioneers of the pink gin sub-category, Pinkster, has invested a six-figure sum in order to refresh its packaging and unveil a creative campaign entitled ‘The Dos and Don’ts of pink gin’.

Launched in 2013, Pinkster has refreshed its packaging in order to stress that the coloured gin category should be about flavour rather than Instagram appeal.

Shortening its tagline to ‘made with real raspberries’, the new packaging is being rolled out across the entire range on its 70cl, 35cl and 5cl bottles.

Co-founder, Will Holt, remains upbeat about growth in the pink gin sector. “I believe it’s a positive thing for pink gin,” he told db. “I think this recent investment has established pink gin as a proper sub-category when it wasn’t before. It….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters