Top 10 inventive designs in wine packaging

In the world of wine, it can be difficult to stand out from the crowd. But as this collection proves, it is still possible to reinvent the wheel (or bottle) and push the boundaries of design in innovative and inventive ways.

While most producers will tell you that the liquid is the most important part of the production process (and it ultimately is), packaging plays a vital role in the marketing of a brand, even more so considering today’s tech-savvy, choice-rich, brand-hopping consumer base.

Making wine more accessible, interesting and appealing should be a priority for any brand, with the label and packaging one of the most effective tools in a producer’s arsenal.

Rather than being a short-lived novelty or gimmick, the most successful and original designs are executed with a specific need in mind, whether its accessibility, education, convenience, fighting for an eco-minded cause, or even fulfilling the needs of the admittedly niche space travelling wine lover.

Extravagant design for design’s sake of course has its place, as does tradition. But the most memorable products are those that push the boundaries of expectation with a clear purpose, resulting in a truly unique, striking or practical design – either fabulously flamboyant or so simple you wonder why no-one thought of it sooner.

Click through for 10 of the most recent wine designs to have caught db’s eye…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Brand Manager Marketing Entry Level

Distell International Ltd
London or Glasgow

Brand Manager - Maternity Cover

Hatch Mansfield
Ascot, Berkshire

Finance Manager

The Benevolent, the Drinks Industry Charity
London

Customer Service Executive

Berkmann Wine Cellars
London, UK

Trade Marketing Manager

Berkmann Wine Cellars
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

The Global Malbec Masters 2018

the drinks business is proud to announce the inaugural Global Malbec Masters 2018.

Click to view more