Top 10 inventive designs in wine packaging

In the world of wine, it can be difficult to stand out from the crowd. But as this collection proves, it is still possible to reinvent the wheel (or bottle) and push the boundaries of design in innovative and inventive ways.

While most producers will tell you that the liquid is the most important part of the production process (and it ultimately is), packaging plays a vital role in the marketing of a brand, even more so considering today’s tech-savvy, choice-rich, brand-hopping consumer base.

Making wine more accessible, interesting and appealing should be a priority for any brand, with the label and packaging one of the most effective tools in a producer’s arsenal.

Rather than being a short-lived novelty or gimmick, the most successful and original designs are executed with a specific need in mind, whether its accessibility, education, convenience, fighting for an eco-minded cause, or even fulfilling the needs of the admittedly niche space travelling wine lover.

Extravagant design for design’s sake of course has its place, as does tradition. But the most memorable products are those that push the boundaries of expectation with a clear purpose, resulting in a truly unique, striking or practical design – either fabulously flamboyant or so simple you wonder why no-one thought of it sooner.

Click through for 10 of the most recent wine designs to have caught db’s eye…

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