Top 10 inventive designs in wine packaging

In the world of wine, it can be difficult to stand out from the crowd. But as this collection proves, it is still possible to reinvent the wheel (or bottle) and push the boundaries of design in innovative and inventive ways.

While most producers will tell you that the liquid is the most important part of the production process (and it ultimately is), packaging plays a vital role in the marketing of a brand, even more so considering today’s tech-savvy, choice-rich, brand-hopping consumer base.

Making wine more accessible, interesting and appealing should be a priority for any brand, with the label and packaging one of the most effective tools in a producer’s arsenal.

Rather than being a short-lived novelty or gimmick, the most successful and original designs are executed with a specific need in mind, whether its accessibility, education, convenience, fighting for an eco-minded cause, or even fulfilling the needs of the admittedly niche space travelling wine lover.

Extravagant design for design’s sake of course has its place, as does tradition. But the most memorable products are those that push the boundaries of expectation with a clear purpose, resulting in a truly unique, striking or practical design – either fabulously flamboyant or so simple you wonder why no-one thought of it sooner.

Click through for 10 of the most recent wine designs to have caught db’s eye…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand and Marketing Manager

New Generation Wines
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

London Account Manager

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

National Account Manager

Berkmann Wine Cellars
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Customer Services Administrator

Speciality Drinks
London, UK

The International Food and Drink Event 2019

London,United Kingdom
17th Mar 2019

Vinitaly 2019

Verona,Italy
7th Apr 2019

The Wine & Spirits Show

London,United Kingdom
12th Apr 2019
Click to view more

The Prosecco Masters 2019

Deadline : 22nd March 2019

The Global Sparkling Masters 2019

Deadline : 25th March 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more