Zac Posen launches limited edition Provence rosé
American fashion designer Zac Posen has collaborated with Côtes de Provence producer Domaine Sainte-Marie on a limited edition bottle design for its VieVité rosé.
Taking inspiration for the current trend for tropicana, rather than opt for a traditional label, Posen’s colourful screen-printed leaf motif wraps around the bottle, which is accented with rose gold.
Staying on trend, Posen’s arching palms are millennial pink, trendy teal, which was voted the world’s favourite colour last year, and the designer’s signature shade – ‘midnight palm’ green.
The skyscraper bottle shape is inspired by the Art Deco Chrysler Building in New York, where Posen grew up.
Produced at organic winey Domaine Sainte-Marie in Côtes de Provence from old vine Grenache, Cinsault, Syrah and Carignan, VieVité is of the leading Provence rosé brands in America.
“We have always considered VieVité not just a rosé wine, but a fashion brand in its own right – one that people are proud to affiliate with.
“VieVité is all about having an experience. Zac’s designs complete this VieVité experience,” said Domaine Sainte-Marie’s head winemaker Christopher Duburcq.
“The parallels between my company and VieVité Rosé make this partnership effortless.
“We both hold quality in the highest regard, and work tirelessly to create products that give our clients a glamorous and elevated experience,” Posen added.
Zac Posen launched his eponymous collection in 2001 with a vision for modern American glamour that married couture techniques with striking innovation.
He counts singer Rihanna, model Heidi Klum and actress Uma Thurman among his fans.
The limited edition Zac Posen VieVité went on sale at select retailers in New York, New Jersey, California, Florida and Washington DC this month.