Vinventions and Vinolok end partnership

Two of the wine trade’s leading closures companies, Vinventions and Vinolok, have announced they are to end their collaborative partnership to “pursue separate strategic objectives”.

The two companies have worked together since 2015, with Vinventions distributing Vinolok’s ‘Vinoseal’ glass closures through tis Complete Closures Solutions channel.

With the ending the partnership, Vinolok will take back primary distribution of Vinoseal.

Ales Urbanek, managing director at Vinolok, said: “Vinventions has successfully built the market for Vinolok/Vinoseal and created a platform for further growth under the next generation of leadership.

“The brand Vinolok/Vinoseal has been very successful, experiencing growth of more than 20% globally in 2017 alone.”

The partnership will formally end on 15 May and should be completely terminated by 30 June 2018.

The split has been described as a way for both companies to refocus their efforts on new areas.

“Vinolok/Vinoseal is an amazingly beautiful and value-enhancing closure, which – going forward – requires a selling approach, which can best be delivered by the new Vinolok,” said Dr. Heino Freudenberg, president and CEO of Vinventions. “Vinventions will continue to accelerate its growth in inner-seal wine closures and wine screwcaps. We will further steer our resources, innovations and investments towards being the most innovative and most trusted global supplier of Complete Wine Closure Solutions.”

“Vinolok remains focused on developing unique and inspiring Vinolok closures,” added Urbanek. “We look ahead to further growth and progress across the wine and spirits markets worldwide. One of the main objectives of our company is to provide customers with high quality products and services and this is the goal we want to follow up with.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

THE GREATEST ITALIAN SPARKLING WINES TASTING

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more