C&C to distribute Tsingtao in the UK and Ireland

Cider producer the C&C Group has signed an agreement with Tsingtao Brewery to be the exclusive distributor of the Chinese beer in the UK and Ireland.

The deal will see the producer of Magners and Bulmers become the sole distributor of one of China’s biggest beer brands from 1 July 2018.

Stephen Glancey, group CEO at C&C Group, commented: “This distribution agreement is consistent with our strategy to build an international premium brand portfolio that complements our national and local heritage brands. Tsingtao is a brand with a rich history and has become the UK’s number one Chinese beer.

“We are excited about this partnership, the opportunity to broaden Tsingtao’s presence and to introduce this quality beer to discerning consumers across the UK and Ireland”.

Ning Ma, Tsingtao’s general manager, International addd: “We are thrilled to leverage C&C’s distribution strength, innovative marketing, and strong ties with millennial consumers, to usher in a new era of growth for Tsingtao in the UK and Ireland.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

UK Commercial Manager (E-Commerce/Online)

Ian Macleod Distillers
United Kingdom

Regional Sales Manager (Midlands)

Ian Macleod Distillers
Field based - regional coverage Midlands

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 26th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more