2018’s Drinks Business Awards: profiling the recipients

Consumer Campaign of the Year

Winner

Clementine Communications for Cointreau #1Orange1Tree

This was a closely fought battle, but Clementine Communications’ Cointreau #1Orange1Tree campaign came out on top, as it’s big-hearted mission got everyone from Cindy Crawford to Naomi Campbell involved. The fundamental good cause of the campaign – to help restore Senegal’s biodiversity by planting orange trees – helped extend its reach to over 300 million people on social media, leading to the planting of over 15,000 trees.

“They got tremendous PR value from a small budget and there was so many positive touch points in the campaign, which was incredibly innovative for a historical brand,” said one judge.

Special commendation

Hope & Glory for Meantime DN-Ale

Our judges loved the way this campaign took the personalisation trend to new heights and helped re-establish Meantime as a craft beer company despite being owned by a big SAB Miller. “Despite its small budget, the clever campaign hit the headlines and went around the world with very strong results,” said one judge.

Shortlist

Clementine Communications for Cointreau #1Orange1Tree

Democracy for Eisberg’s Tour of Britain

Hope & Glory for Meantime DN-Ale

Seedlip Dry January

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