2018’s Drinks Business Awards: profiling the recipients

Consumer Campaign of the Year

Winner

Clementine Communications for Cointreau #1Orange1Tree

This was a closely fought battle, but Clementine Communications’ Cointreau #1Orange1Tree campaign came out on top, as it’s big-hearted mission got everyone from Cindy Crawford to Naomi Campbell involved. The fundamental good cause of the campaign – to help restore Senegal’s biodiversity by planting orange trees – helped extend its reach to over 300 million people on social media, leading to the planting of over 15,000 trees.

“They got tremendous PR value from a small budget and there was so many positive touch points in the campaign, which was incredibly innovative for a historical brand,” said one judge.

Special commendation

Hope & Glory for Meantime DN-Ale

Our judges loved the way this campaign took the personalisation trend to new heights and helped re-establish Meantime as a craft beer company despite being owned by a big SAB Miller. “Despite its small budget, the clever campaign hit the headlines and went around the world with very strong results,” said one judge.

Shortlist

Clementine Communications for Cointreau #1Orange1Tree

Democracy for Eisberg’s Tour of Britain

Hope & Glory for Meantime DN-Ale

Seedlip Dry January

One Response to “2018’s Drinks Business Awards: profiling the recipients”

  1. Philmo says:

    In terms of the totality of customer satisfaction and lifetime achievement in supporting and upping the ante in the global winemaking industry, Tony’s CBE must be the most deserved ever!

    Well done sir!

    Come to think of it – why wasn’t it a knighthood?

    Best Regards

    Phil

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