2018’s Drinks Business Awards: profiling the recipients

Consumer Campaign of the Year

Winner

Clementine Communications for Cointreau #1Orange1Tree

This was a closely fought battle, but Clementine Communications’ Cointreau #1Orange1Tree campaign came out on top, as it’s big-hearted mission got everyone from Cindy Crawford to Naomi Campbell involved. The fundamental good cause of the campaign – to help restore Senegal’s biodiversity by planting orange trees – helped extend its reach to over 300 million people on social media, leading to the planting of over 15,000 trees.

“They got tremendous PR value from a small budget and there was so many positive touch points in the campaign, which was incredibly innovative for a historical brand,” said one judge.

Special commendation

Hope & Glory for Meantime DN-Ale

Our judges loved the way this campaign took the personalisation trend to new heights and helped re-establish Meantime as a craft beer company despite being owned by a big SAB Miller. “Despite its small budget, the clever campaign hit the headlines and went around the world with very strong results,” said one judge.

Shortlist

Clementine Communications for Cointreau #1Orange1Tree

Democracy for Eisberg’s Tour of Britain

Hope & Glory for Meantime DN-Ale

Seedlip Dry January

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more