Eight of the best drinks-related April Fools

 Pinkster –L’eau de Framboise

While last year it unveiled its £10,000 Diamond Edition bottling with edible gold leaf, Pinkster has once again pulled out all the stops in 2018.

Described as a “novel brand extension,” Pinkster has introduced ‘Parfum Pinkster’ – “a fruity fragrance for the modern woman”.

Will Holt, director at Pinkster, said: “Whilst we’re in the midst of a gin craze, the demand from our loyal customers for a ginspired scent certainly took us by surprise. Never one for shirking a challenge, our team of pink coated boffins swung into action.

“Twelve months later, we’re delighted to launch Parfum Pinkster, an intoxicating scent with top notes of raspberry and juniper. Just as a whiff of a pine tree takes you back to Christmas, or the smell of freshly mown grass transports you to your favourite country garden, our research indicated that a subtle waft of gin would evoke olfactory memories of high-spirited times and wild abandon”.

Parfum Pinkster will set you back £80 for a 50ml bottle, and according to Holt, is designed “to be worn freely and instinctively, day and night”.

While this gin-soaked perfume will not be hitting the shelves, Pinkster did recently, and genuinely, release a 3-litre bag-in-box carton of its raspberry infused gin. 

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