Eight of the best drinks-related April Fools

 Pinkster –L’eau de Framboise

While last year it unveiled its £10,000 Diamond Edition bottling with edible gold leaf, Pinkster has once again pulled out all the stops in 2018.

Described as a “novel brand extension,” Pinkster has introduced ‘Parfum Pinkster’ – “a fruity fragrance for the modern woman”.

Will Holt, director at Pinkster, said: “Whilst we’re in the midst of a gin craze, the demand from our loyal customers for a ginspired scent certainly took us by surprise. Never one for shirking a challenge, our team of pink coated boffins swung into action.

“Twelve months later, we’re delighted to launch Parfum Pinkster, an intoxicating scent with top notes of raspberry and juniper. Just as a whiff of a pine tree takes you back to Christmas, or the smell of freshly mown grass transports you to your favourite country garden, our research indicated that a subtle waft of gin would evoke olfactory memories of high-spirited times and wild abandon”.

Parfum Pinkster will set you back £80 for a 50ml bottle, and according to Holt, is designed “to be worn freely and instinctively, day and night”.

While this gin-soaked perfume will not be hitting the shelves, Pinkster did recently, and genuinely, release a 3-litre bag-in-box carton of its raspberry infused gin. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Events Sales Executive

The Drinks Business
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more