Here are seven consumer wine trends to watch in 2018

7. Champagne revolt

No longer a one-horse race, the sparkling wine market is as diverse as it is competitive.

Malandrakis identified Brexit as one of the causes for the slow-down of interest in Champagne alone, as its popularity has a “much vaunted direct correlation with macroeconomic developments.” Meanwhile, despite being known as one of the biggest importers of Champagne, UK consumption of the French fizz has dropped in recent months in favour of more affordable Prosecco.

“Brut and non-dosage varietals will retain their dominance,” said Malandrakis, “but demi-sec variants could hold the key to raising penetration rates in new markets and demographics.”

Malandrakis added that the ever-expanding range of flavours available to consumers could even help the category “escape its aperitif limitations, work better alongside food pairings and even claim historical parallels harking as far back as Russia in the 1800s.”

Alongside a rise in sweeter styles, where before Champagnes celebrated blending different grape varieties from different vineyards, the analyst added that single-estate products will also become attractive to drinkers.

“Single vineyard and single plot offerings will gain traction with microvinifications providing an artisanal, terroir driven alternative to big brands in a similar vein to micro distilling.”

Finally, Cava and Prosecco producers are beginning to gain recognition in the sparkling wine market, with brands such as Freixenet producing eye-catching, memorable DOC bottles and Cava gaining new single-estate premier crus.

“In the case of Cava the introduction of a new premium classification will attempt to cement the category’s aspirational hopes as Prosecco will focus on building brand equity while continuing to push its approachable premiumisation narrative.

2 Responses to “Here are seven consumer wine trends to watch in 2018”

  1. Roberto says:

    BurNarj , my suggestion for a new trend, -very tasty ,unique, made from natural Andalusian oranges . Its the only combination in the world of natural oranges in sparkling wine produced using patented method similar to traditional method used for champagne production.
    I don’t want to describe the pleasure of discovering unknown, new dimension of world – oranges , but believe me Burnarj its a great option.

  2. jeff says:

    Sorry, but based on my tasting, China is not ready for prime time yet. I’ve had offerings from both Changyu and Great Wall and they are not ready to take off internationally. Grace Vineyards could break out. On a recent (non-wine) work trip to China I stopped in a wine shop full of French, Italian, Australian, Chilean wines and asked for a Chinese wine. The clerk said almost under his breath: “Chinese wines are not very good, we drink these” pointing to the traditional wine producers on the shelf.

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