Top 10 food and drink trends for 2018

Pink Gin

Last but not least we predict big things this year for pink gin. Latching on to the popularity of millennial pink, everyone from small producers to big brands seem to be jumping on the pink gin bandwagon.

Gin giant Gordon’s got in on the game last smmer with its own rose-tinted expression infused with raspberries, strawberries and red currants based on a recipe from the 1880s. Proving the trend has gone mainstream, both discount retailer Aldi and luxury department store Selfridges are selling Gin Lane 1751 Victoria Pink Gin, which boasts a pretty vintage label, like hotcakes.

Other players in the pink gin game include Warner Edwards, whose expression is made with Queen Victoria rhubarb; Edinburgh Gin, which also uses rhubarb for its pink offering, Edgerton, whose pink gin is rammed with pomegranate and orange peel; and the original pink gin Pinkster from Cambridge, which makes a hero of raspberries in its blend. The trend is already all over Instagram #obvs.

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