Australia opens $1m wine export grant to producers

The Australian government has opened applications for wine business to receive a share of a AU$1 million pot to support the promotion and export of Australian wines in China, Hong Kong, Macau and the USA.

Administered by Wine Australia, the grant program has $1 million in funding for eligible small and medium wine businesses to claim up to 50% reimbursement for specific export promotion expenses incurred on or after 1 January 2018, up to the value of $25,000.

Eligible claims include reimbursement of travel expenses for a single promotional visit to these markets, the cost of providing free samples of the Australian wine product you’re promoting for export, participation in trade fairs and in-store promotions, as well as marketing and advertising.

“Applications will be on a first-come first-served basis, so I strongly encourage wine businesses to review the guidelines and prepare their applications,” said Wine Australia chief executive officer Andreas Clark.

“These grants focus on China and the USA as they have been identified as the markets with the most growth potential.”

The Wine Export Grants program is part of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package), which aims to drive demand for wine exports and showcase Australia’s wine tourism to the world.

The $50m package aims to increase the value of Australian wine exports to a record $2.8 billion and attract an additional 40,000 international tourists to Australian wine regions by 2019/20.

Significant gains have already been made by the Australian wine industry in China, thanks to a Free Trade Agreement signed by the two countries in 2105 that will see tariffs on imports for both countries reduced to zero over a period of five years. 

Last year Australia surpassed France for the first time as China’s biggest source for bottled wine imports by value in October 2017.

China imported 8.42 million litres of bottled Australian wines in October worth about US$69.6 million, while its bottled French wine imports totalled US$63.76 million for 12.89 million litres, according to the latest figures revealed by China Association for Imports and Exports of Wine & Spirits.

For more information on applying for a grant click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

THE GREATEST ITALIAN SPARKLING WINES TASTING

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more