Analysing the trends from 2017’s Liv-ex Power 100

Top 10: trade share by value
LX Val. Rank Brand Trade Value % Of Power 100 Trade
1 Lafite Rothschild £5,253,951 13.52%
2 Mouton Rothschild £2,818,140 7.25%
3 Haut-Brion £1,767,063 4.55%
4 Latour £1,693,714 4.36%
5 Margaux £1,592,476 4.10%
6 Petrus £1,435,199 3.69%
7 Sassicaia £1,111,262 2.86%
8 Cheval Blanc £1,098,101 2.82%
9 Pontet-Canet £916,061 2.36%
10 Angélus £908,478 2.34%
Top 10: trade share by volume
LX Vol. Rank Brand No. 12x75cl % Of Power 100 Trade
1 Sassicaia 1606 6.17%
2 Lafite Rothschild 1371 5.27%
3 Altesino 1333 5.12%
4 Pontet-Canet 988 3.79%
5 Figeac 784 3.01%
6 Mouton Rothschild 777 2.98%
7 Maison Leroy 757 2.91%
8 Cos d’Estournel 719 2.76%
9 Pape Clément 642 2.47%
10 Lynch-Bages 626 2.40%
Percentage of trade on Liv-ex (regions, by value)
Bordeaux Burgundy Champagne Italy Rhône Rest of the world
2004 75.8% 7.1% 4.9% 5.2% 3.2% 3.9%
2005 78.6% 6.4% 5.5% 3.3% 1.5% 4.7%
2006 92.1% 2.1% 2.3% 1.6% 0.4% 1.5%
2007 91.9% 3.0% 2.1% 0.7% 1.5% 0.7%
2008 92.6% 3.2% 2.5% 0.8% 0.5% 0.5%
2009 89.6% 4.7% 1.6% 1.7% 1.1% 1.3%
2010 95.8% 1.0% 1.2% 1.1% 0.5% 0.5%
2011 93.8% 2.3% 1.1% 1.6% 0.9% 0.4%
2012 87.7% 5.4% 1.9% 2.3% 1.5% 1.2%
2013 82.8% 7.0% 2.3% 3.1% 2.8% 2.1%
2014 79.6% 6.4% 2.8% 4.9% 4.0% 2.3%
2015 73.7% 6.0% 6.5% 7.1% 2.3% 4.4%
2016 74.6% 7.7% 5.3% 5.6% 2.0% 4.7%
2017 (YTD) 68.6% 12.0% 6.2% 6.3% 1.8% 5.2%*
*USA represented 2.9% of the 5.2% ‘rest of the world’ in ‘17
Liv-ex Power 100: the top 20 fine wine brands Source: Liv-ex
Brand Overall ranking Score Value & Volume Value Traded Volume Avg. Trade Price Price Performance Unique Wines Traded
2017 2016 Score Rank Share Rank Share Rank Price Rank Change Rank Number Rank
Lafite Rothschild 1 1 65.5 1 13.76% 1 6.23% 2 £3,832.46 17 18.65% 41 50 6
Margaux 2 3 98.5 7 4.17% 5 2.26% 14 £3,205.79 27 17.24% 56 52 5
Mouton Rothschild 3 2 100 2 7.38% 2 3.53% 6 £3,626.58 22 15.96% 65 47 10
DRC 4 6 108 66 2.26% 11 0.18% 125 £21,579.82 1 31.12% 6 65 2
Angélus 5 7 133.5 13 2.38% 10 1.60% 25 £2,585.83 31 17.06% 58 27 25
Ponsot 6 130 137.5 31 1.66% 17 0.76% 46 £3,767.75 19 18.26% 47 27 25
Domaine Leflaive 7 27 144 46 0.55% 43 0.45% 65 £2,102.76 46 20.57% 26 64 3
Armand Rousseau 8 19 161.5 59 0.87% 30 0.27% 95 £5,672.36 8 16.99% 59 50 6
Haut-Brion 9 4 169.5 5 4.63% 3 2.46% 12 £3,262.79 25 11.60% 128 48 9
Petrus 10 8 182 40 3.76% 6 0.30% 89 £21,556.01 2 13.61% 99 28 21
Guigal 11 31 192 32 0.76% 33 1.29% 31 £1,024.99 101 18.63% 42 72 1
Latour 12 5 194 6 4.43% 4 2.37% 13 £3,250.89 26 9.38% 151 49 8
Montrose 13 16 198.5 9 2.12% 12 2.67% 11 £1,375.73 81 15.57% 71 25 33
Mission Haut-Brion 14 15 202.5 17 1.82% 14 1.45% 28 £2,172.86 44 12.35% 119 35 14
Krug 15 58 213.5 41 0.72% 36 0.48% 61 £2,580.92 32 18.54% 43 15 77
Joseph Drouhin 16 53 217 72 0.34% 57 0.27% 97 £2,191.17 43 17.56% 50 33 16
Cheval Blanc 17 10 222 20 2.88% 8 1.13% 36 £4,407.04 13 10.49% 139 24 40
Figeac 18 62 229 8 1.77% 15 3.56% 5 £863.22 124 18.96% 38 20 55
Penfolds 19 38 236.5 75 0.43% 48 0.23% 109 £3,267.65 24 15.60% 69 26 31
Masseto 20 51 239 90 0.41% 49 0.14% 145 £5,135.93 10 23.36% 17 15 77

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