Growing thirst for cork among spirits brands

Cork stoppers are becoming an increasingly popular closure in the spirits world, with strong growth in particular from white spirits according to Amorim.

Amorim reports that the trend for premiumisation in both the spirits and craft beer categories has fuelled the interest in cork stoppers.

“Consumers are looking for new experiences, and cork is a key driver of this trend, since it guarantees both a superior seal and is viewed as a sign of class,” said a spokesperson for Amorim.

“By allying cutting-edge technology, innovative design skills and premium quality cork, Amorim’s Top Series is a key force in the powerful trend towards greater use of capsulated cork stoppers worldwide,” they added.

Seeking to capitalise on this newfound thirst for cork among spirits producers, Amorim developed its Top Series of stoppers tailored specifically for a client’s requirements using ecologically friendly materials.

Following major research, Amorim recently unveiled the Whitetop stopper – a premium cork closure solution specifically designed for white spirits.

Among the Tequila brands to have embraced cork stoppers are Patrón and Don Julio, while vodka producers Chase and Belvedere, and gin brands Hendrick’s, Elephant and Caorunn, have also embraced the closure.

According to Amorim, craft beer brands are also getting in on the act.

“Craft beers are increasingly opting for cork stoppers due to their superior sealing performance and packaging that clearly distinguishes craft beers from mass market beer brands,” said a spokesperson for Amorim.

According to Amorim, in several countries in Asia cork offers the additional benefit of preventing counterfeit spirits entering the market. Amorim currently exports to over 100 markets.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more