What do the world’s best-selling Champagnes taste like?

1. Moët & Chandon

moet-chandon-brut-imperial-non-vintage

Moët & Chandon sells 30 million bottles annually, which represents almost 10% of all Champagne consumed worldwide

Label: Moët & Chandon Brut Impérial Non-Vintage
Blend (approx.): 40% Pinot Noir, 40% Pinot Meunier, 20% Chardonnay
Reserve wine (%): 25-29
Lees ageing (months): 23-26
Dosage (g/l): 9
MLF: Full
Price (RRP, UK): £30
Size (approx. annual sales, 2015): 30 million bottles
Cellar master: Benoît Gouez

The world’s biggest Champagne brand by some margin is an impressive blend, and one that’s able to run shoulders in terms of quality with producers who are one tenth its size.

Benefitting from the winemaking know-how of Benoît Gouez, who became cellar master in 2005, the Champagne house has gradually reduced the level of sugar, or dosage, in the cuvée, while increasing the length of time the fizz spends ageing on its lees, and off them, giving the Brut Impérial more breadiness and roundness.

Generally speaking, Moët & Chandon’s Brut Imperial is quite a lean, fresh style of Champagne, with bright lemon and apple fruit, and an appealing slightly smoky note, reminiscent of grilled nuts. It has a creamy-texture and a firm mouth-watering finish.

Champagne Masters 2017 medal: Silver

11 Responses to “What do the world’s best-selling Champagnes taste like?”

  1. Tim Ambler says:

    What champagnes were tasted other than the five reported?

  2. Great review of champagnes – but what glass was used for the tasting: the flute that was recently scorned by one house, the old fashioned saucer, or another whose name we should be told?

  3. Christine says:

    Which Champagne will you be featuring in part 2?

  4. Patrick Schmitt says:

    We use Schott Zwiesel Cru Classic white wine glasses.

  5. This trend of the consumer has occurred in Spain and in particular in the largest consumer and production region, Catalonia.
    At the moment the cavas / wines sparkling brut nature are the greater part of the offer

    Content of sugar:

    BRUT NATURE Hasta 3 g/l y sin adición de azúcar
    EXTRA BRUT Hasta 6 g/l
    BRUT Hasta 12 g/l
    EXTRA SECO Entre 12 y 17 g/l
    SECO Entre 17 y 32 g/l
    SEMI SECO Entre 32 y 50 g/l
    DULCE Más de 50 g/l

    Wines Inform Assessors, Barcelona

  6. Patrick Schmitt says:

    The top 10 are now featured in this list, with the extra five best-sellers being Canard-Duchêne, Lanson, Piper-Hiedsieck, Pommery and Taittinger.

  7. Chris says:

    Quantity and quality rarely make good bedfellows.

  8. Johan Tan says:

    I’m surprised that they didn’t include Louis Roederer in this list. But i guess they only picked the brands with more than 4 million bottles sold in 2015…

  9. Chris says:

    Yeah it’s an interesting list. Must have a price point feature or bottle caps. I would put in a big shout for Charles hiedsick,

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