Top 10 biggest beer brands

1. Snow

Snow has retained, and indeed extended, its lead over the other global beer brands. Launched in 2004, it is now the world’s largest beer brand and the best-selling beer in the world for the sixth year running. Its total volume sales for 2016 are well over double those of its closest competitor, Bud Light.

Snow is brewed by CR Snow which, until October 2016, was a joint venture between SABMiller and China Resources Enterprises. Before its merger with AB InBev, SABMiller owned 49% of Snow. Before acquiring SABMiller in October last year, AB InBev was forced to sell the 49% stake to China Resources Enterprises for $1.6 billion to satisfy regulators.

In 2016, Snow’s volume sales increased by 0.47% compared to the 2015 figure – up from 103.3m hectolitres reported in 2013.

Brand owner: China Resources Enterprises 

Previous owner(s): SABMiller

Volume sales (2016): 105.6m hectolitres

Volume sales (2015): 105.1m hectolitres

Head office(s): 49 / F, China Resources Building, 26 Harbor Road, Wanchai, Hong Kong or 28L, China Resources Building, 5001 Shennan East Road, Luohu District, Shenzhen

Website: www.crc.com

CEO: Chen Long

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