The big interview: Dan Jago

Dan on his WSTA chairmanship

“This is going to one of most exciting times for the wines and spirits industry in terms of complete change in the ground rules,” says Dan, explaining why he decided to take up the post in November last year as chairman of the WSTA – and, of course, referring to Brexit.

Continuing, he stresses that although he didn’t support Britain’s vote to leave the EU, he is now focused on finding the benefits for the UK drinks trade following the decision.

“I was an adamant ‘remainer’, but now that the decision has been made, I am absolutely committed to doing the best possible job that we can for the wine and spirits industry in being a trading nation with as many places in the world as we can.”

He says that he is dedicated to finding “ways of being a sustainable importer, but we also want to find ways of being a more ambitious exporter.”

He then adds, “The wind is behind us rather than in our face on this one at the moment I think.”

Indeed, Jago expresses his surprise at the possibilities that have emerged since Brexit.

“Both with my Berry Bros & Rudd hat on, and my WSTA hat on, I’ve been surprised at the enthusiasm we’ve had, and the discussions we’ve had because of Brexit, as much as challenges we face as the result of Brexit.”

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