Four key spirits trends for 2017

Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor, rounds up the spirits trends he predicts will shape the industry in 2017, from a greater appreciation of blended whiskies to the rise of Cognac in China.

1. Whisky – the beat of the dram

With the fumes of overproduction and commoditisation hanging menacingly over bourbon, scotch still struggling to find relevance with elusive millennial demographics and Irish belatedly taking a shot in the premiumisation narrative, it is niche offerings that hold huge leftfield potential.

World whiskies from as far and wide as Sweden, France, Australia and England will revolutionise perceptions, production techniques and positioning while terroir, single estate offerings and hyperlocalisation initiatives will shift the narrative further away from a monolithic age focus and towards a unique sense of place.

While single malts will continue capitalising on their established aspirational credentials, blended variants will come of age. And as non-age statements proliferate, a greater appreciation of the art of blending will alleviate some of the recent build ups of pressures on stocks while providing a template for radical experimentation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more