Four key spirits trends for 2017

Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor, rounds up the spirits trends he predicts will shape the industry in 2017, from a greater appreciation of blended whiskies to the rise of Cognac in China.

1. Whisky – the beat of the dram

With the fumes of overproduction and commoditisation hanging menacingly over bourbon, scotch still struggling to find relevance with elusive millennial demographics and Irish belatedly taking a shot in the premiumisation narrative, it is niche offerings that hold huge leftfield potential.

World whiskies from as far and wide as Sweden, France, Australia and England will revolutionise perceptions, production techniques and positioning while terroir, single estate offerings and hyperlocalisation initiatives will shift the narrative further away from a monolithic age focus and towards a unique sense of place.

While single malts will continue capitalising on their established aspirational credentials, blended variants will come of age. And as non-age statements proliferate, a greater appreciation of the art of blending will alleviate some of the recent build ups of pressures on stocks while providing a template for radical experimentation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Sales Business Development Executive

Champers Wholesale Ltd.
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

Champagne Masters 2018

Deadline : 15th August 2018

The Global Beer Competition

Deadline : 15th August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more