Neil Anderson
The views expressed in db Reader do not represent the views of the drinks business.

What trends will shape the drinks trade in 2017?

Craft beer or fine fizz

fizz-640x423Wine including Prosecco will remain the largest drinks category in 2017, although the latter has begun to slow in its rapidly increasing growth. This slowing down is caused in part by the entry of more sparkling wines rather than any move away from bubbles. Consumers love fizz. Innovation in carbonation will be a major area of growth for 2017.

Beer may see further challenges in the coming year, but the rise of craft beers and ale will aid this struggle. Similarly, the craft element of the spirits category will continue to thrive in 2017.

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