China sweetens up to Château Guiraud

With Bordeaux exports to China reaching all time high, grand cru Sauternes estate Château Guiraud is reporting an increase of its sweet wines’ sales in China.

sauternesIt seems consumers from northern China, southern Guangzhou and Sichuan province in southwestern China are particularly smitten with the sweet wines from Guiraud.

Sales to China on average account for at least 20% of its total sales, the chateau’s Asia ambassador, Vincent de Beler, told dbHK at its Christmas party in Hong Kong on 13 December. 

By way of example, the brand ambassador said its 2013 vintage from the 85-hectare organic winery was already sold out in China.

The château opened up a warehouse in Hong Kong’s neighbouring Shenzhen in 2011 to ensure authentic and ready supplies.

“The reaction we got from the UGCB (Union des Grands Crus de Bordeaux) tour in China earlier this year was fantastic, we have people lining up in front of our booth to taste our wines, ”said de Beler, referring to the UGCB China tour that brought nearly 80 grand cru classé châteaux to several Chinese cities including Beijing, Shanghai, Chengdu, Changsha, Qingdao and Guangzhou to promote 2013 Bordeaux last month.

Although the 2013 vintage in Bordeaux was not outstanding, top Sauternes estates’ sweet wines’ quality “can be trusted in 2013 in a way that their red counterparts mostly can not,” Jancis Robinson MW wrote about the vintage.

“2013 was a challenging year for Bordeaux…It’s a testing vintage for winemakers. If five star represents perfection, I would give two or three stars to reds, but four stars for dry whites and Sauternes,” Olivier Bernard, owner of Domaine de Chevalier and president of the UGCB, said at Guangzhou during the UGCB tour.

Bordeaux exports to China have been picking up since last year, and exports to China reached the highest level this year, with a growth of 22% from 2015, according to the CIVB.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Show Coordinator

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Director

Manchester Gin
Manchester, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more