DraughtMaster ‘a step-change’ for UK on-trade
Carlsberg UK says it has marked a step-change in the availability of premium-quality draught beer in the UK on-trade with the launch of its DraughtMaster beer dispenser.
The compact dispenser gives restaurants or casual dining venues with limited space the chance to stock premium lager and craft beer of a consistently high quality, Carlsberg says. DraughtMaster requires only water, a power supply, drainage and space for installation, usually within the bar or drinks service area.
Designed and refined by Carlsberg over a period of 10 years, the DraughtMaster technology uses 20-litre polyethylene terephthalate (PET) kegs, replacing CO2 with an in-built air compressor.
The system features an easy, self-cleaning system and a simple modular structure to stock or rotate up to six draught beers.
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As Carlsberg UK prepares to launch the DraughtMaster in he UK, Per Svendsen, the company’s on-trade vice president, said the system has already proven to be a huge success in other European markets.
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“We are committed to providing our customers with the latest technology to support their businesses. DraughtMaster is a proven Carlsberg initiative and is currently operating in 16 countries around Europe, including Italy – a market where 90% of Carlsberg products poured in the on-trade now uses DraughtMaster technology,” he said.
Further benefits of DraughtMaster include significantly increased beer shelf-life of 31 days, compared with five to seven days for a traditional steel keg; a specialist air compression system, with no contact with oxygen throughout the process; reduced waste; a semi-automatic cleaning system; and reduced need for space.
The current Carlsberg UK DraughtMaster beer portfolio consists of Poretti 3, Poretti 9, Carlsberg Export, Shed Head and Grimbergen Blonde, with more of the brewer’s premium brands scheduled to come onboard in early 2017.
To see how the DraughtMaster technology works, visit http://www.draughtmaster.com.
