Top 14 UK retailers: multiple opportunities

10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

7. ALDI
Stores: 620+

Buyers: Two wine, one spirits and beer
Range: c.80 in-store, 117 online
Average bottle price: below £5
Volume wine sales: 90m bottles, + 6.5% by volume and +6.2% by value in the last 12 months, it says
BWS market share: 5.3% vs 4.7% grocery, (index 112.8%) value yoy +5.8%

4

Aldi has continued to disrupt the market, launching its wine-by-the-case website in January and making others retailers rethink their pricing strategy. Its £4 and under price point for wine is its key strength and an area where it has gained further ground this year, with the price bracket now accounting for just under 15% of take-home sales, according to KantarWorldpanel.

Wine buying director Mike James oversees a tight core range of around 80 wines where every product has to earn its place. Online gives flexibility for different wines: for example its Châteauneuf-du- Pape Cuvée 13 was added to the 117- strong portfolio. Although the average price of a bottle remains below £5, the Lot Series was launched in 2015 to cater for the increase of ABC1 customers and sold out within eight weeks (the Pézenas sold 10,000 bottles in the first week), prompting further seasonal launches.

“It provides us with a halo with which to showcase the provenance, artisan nature and quality of our wines that we sell,” says James. Meanwhile its premium tier Exquisite sells on average 100,000 bottles a week.

Clever promotion is boosting its profile as a serious wine retailer. Its sponsorship of London Wine Week and futuristic pop-up store helped make its wines more visible in the key South East. Nearly a third of its online customers are based in London and online sales rose 41% as a result. Boosting its estate by around 83 stores within the M25 is a canny move to push market share even higher.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more