9. MARKS & SPENCER
Buyers: three buyers, three winemakers
Range: 650 wines, 250 spirits 250 and 300 beers.
BWS market share: 3.4% vs 3.3% grocery, (index 103%), value yoy +10.2%
M&S has seen interesting sales growth in the past year, and BWS trading manager Garry Brooking says wine market share rose a full percentage point over the past 12 months to 5.5%.
“Our strength is balancing customer favourites with exciting innovation across the range with newness and range extensions,” Brooking says, describing M&S’s credentials as its breadth of offer, exciting innovation, hero wine producers and its “unique way of buying and creating wine” through its three winemakers.
The range remains 650-strong, but 20% is refreshed each year to drive interest, ranging from Mexican wines to “trendier” mid-priced French options. Customers have also been excited by the fine wine parcels, Brooking says, and M&S is planning to accelerate the expansion programme. Its Italian, Australian and South African ranges also provide M&S with a hit.
The retailer’s new-look and new-feel “wine shop”, aimed at “bringing to life our wine credentials”, is now live in 20 stores, with a further 40 planned by the end of the financial year.