10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Buyers: One wine, one beers and spirits
Range: 700 specialising in classic French wines
It’s not a great surprise that Booths’ wine aisle has made it a ‘destination’ for wine when its chairman and CEO both started in the wine department. As wine buyer Victoria Di Muccio points out, wine is “exceptionally important” to Booths and a key driver for the business – its wine market share is more than double that of wider grocery, she notes.
“Our customers are educated and discerning about wine and relatively adventurous, which is why our [in-store] tastings are key drivers for them to try something new,” di Muccio says.
The biggest growth in the last year has been sparkling wine (Prosecco), along with aromatic whites and Pinot Noir. Classic French regions are historically key areas, but recent changes to the New Zealand the South Africa range has resulted in stronger growth, and Chile and Argentina are up for renewal next. Di Muccio also has high hopes for the English range, which has recently been trebled.
However, despite the retailer being apparently on the brink of ecommerce back in 2014, it insists there are “no immediate plans to launch Booths Cellar – but all options are under review”.