10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
13. CONVIVIALITY RETAIL
Stores: 716 stores (inc 656 franchises) trading under Bargain Booze, Bargain Booze Select Convenience and Wine Rack (29) fascias
Buyers: Central 36-strong buying team across the wider group, under Andrew Shaw, with five dedicated to the retail side
BWS range: 1,500 at retail
Annual retail turnover: £366.9m (wine: 16%, spirits: 15%, beer & cider: 23%)
Snapping up distributor Bibendum PLB has given Conviviality’s retail arm considerably more heft in terms of sourcing, logistics and wine knowledge, which is set to benefit its retail stable of off-license led convenience stores and specialist wine stores.
A major boon is the elevation of BibendumPLB’s buyer Andrew Shaw MW who buys 6,500 SKUs of wine, 2,500 spirits and 1,000 beers across the wider business – though retail has a more manageable 1,500 alcohol lines.
Further retail growth is in the pipeline, with a target of 50% growth in store numbers over the next three years, but in the meantime, Wine Rack saw a successful year, with sales up 3.2%, and three new stores in affluent Middle England towns. Unlike its siblings at the cheaper end of the CR spectrum, pricing is EDLP, which the company says keeps its customers sweet. “Value and consistent pricing are important to our customers and they appreciate the transparency of our pricing strategy, which in turn increases customer loyalty,” it notes.
Meanwhile the cheaper end of its stable offers around 60% of its booze lines on promotion at any one time, which promos aiming to be “at least” 10% below those of the multiple grocers.