Top 14 UK retailers: multiple opportunities

10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

3. ASDA
Stores: 525 stores
Buyers: 10 buyers and two wine advisers
Range: 800, broad-based
BWS market share: 13.3% vs 14% grocery, (index 95%) value yoy: 1.8%

Asda-Superstore_Cape_HillAs Asda sees falling sales generally, its wine business has been performing strongly, wine buying manager Ed Bests argues, keeping sales level and holding both its market share and average selling price despite the “fiercely competitive market”. But wine is still an area of under-trade.

Since last May’s big review, in which 8% of the range was cut, there have not been any drastic revisions, but Betts described it as the “first step”, with duplication and space allocation to be looked at further: “We will be looking at what Project Renewal means for wine over the course of this year, but at this stage, it’s too early to say what these will be.”

But he argues that the project has enabled Asda to focus on what the consumer wants: better value and a clearer customer proposition. Sauvignon Blanc, Malbec and traditional France are doing well, along with the Extra Special and exclusives wines, which contribute around 50% of sales.

Its La Moneda Reserve Malbec went stratospheric in June after being named best red variety under £15, seeing a more than tenfold increase in sales and prompting a 247% halo affect across the La Moneda range, and a 75% boost to Malbec.

There have also been notable alterations to the team with the departure of Philippa Carr MW, who was instrumental in the launch of the Wine Atlas range, and senior buyer of wine Ed Ashley.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more