Top 14 UK retailers: multiple opportunities

10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
4. THE CO-OPERATIVE
Stores: 2,802 (pending the sale of 298 smaller stores in November), ranged by cluster.
Buyers: four wine buyers, two beer, one spirits
Range: 344 SKUs, with a core of 160 and the rest ranged by cluster group. Average bottle price: £5.49 Volume wine sales: 90m bottles

BWS market share: 9.4% vs 5.1% grocery, (index 184.3%) value yoy: 7.1%

Wine is a key area for the chain, and the Co-op enjoys a bigger over-trade than any other retailer – around 9.7%, versus 6.7% grocery share, BWS boss Simon Cairns says, which he attributes to a strong reputation for sourcing among the customer-base, as well as the rise of convenience retailing.

The team is enjoying the bounce from the Co-op’s recent range event, which “finessed” the range and introduced cluster ranging to make it work harder.

So the core 160-wine range is supplemented with 25% from the wider portfolio tailored by store type and demographic, ensuring the “right wines go into the right stores”.

Progressive stores now stock more “esoteric” wines, and Cairns is encouraged by growth in France (+15%), Spain (+15%), Italy (+5%) and Fair Trade (+28%), when historically the Co-op’s key strength has been in Australia, South Africa and Argentina.

Moving to EDLP has boosted volumes (+3.6%), away from high/low promotion, with values up 2.3%, with 44% of sales generated by own-label wines.

“We are growing considerably ahead of the market, which gives me confidence that the range is doing what I wanted it to do,” he says.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more