Top 14 UK retailers: multiple opportunities

10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

5. MORRISONS
Stores: 490+
Buyers: four wine buyers, two sourcing managers
Range: 550 (60 online exclusives) with a 25% target for own-label
BWS market share: 9% vs 10.2% grocery, index 88.2%, yoy value +0.8%

Morrison's rolled out new fixtures in store last summerAlthough Morrisons still under-trades in wine, the retailer has scooped some major awards, helping to boost its profile with press and consumers alike.

Last year saw a “reset” of the wine aisle, with 5 to 10% of the range cut and £10m spent on remerchandising – a move credited with boosting post-Christmas quarterly sales.

This saw it remerchandised by colour and country, with better descriptors on shelf to help consumers navigate more easily, and a greater focus on the entrylevel chalk-board range. Spain and South America also benefited from a revamp.

But the price crunch rolled out in February and May largely passed the BWS category by.

It now plans to build on its range and “refocus” on wines, raising the level of cross-merchandising across the store (a wine/meat cross promotion is soon to roll out, for example). But it hasn’t only been about bricks and mortar. Its tie-in with Amazon Fresh, which includes a high proportion of own-label wines, also came out of left field this year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

Brand Marketing Manager

ATOM Supplies Ltd
Tunbridge Wells, UK

Senior On-Trade Sales Manager, London

Nyetimber
Central London, UK

Maverick Drinks Portfolio Ambassador to the North

Maverick Drinks
North West England, UK

Key Account Manager – Wine – On Trade – Dubai

Vantage Hospitality - Dubai
Dubai, UAE

Brand Ambassador European Markets

Bodegas Torres
Spain

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more