Litmus launches ‘Ginking’ gin and wine fizz

UK-based wine business consultancy Litmus Wines is targeting the millennial market with a new product combining gin and English sparkling wine.

Litmus Wines' Ginking combines gin botanicals, English wine and spring water (Photo: Litmus Wines)

Litmus Wines’ Ginking combines gin botanicals, English wine and spring water (Photo: Litmus Wines)

Called Ginking, the new drink is described as “a light and refreshing, low-alcohol (8.5%) pre-mixed sparkling beverage, best served in a flute with a twist of orange peel”.

Litmus Wines Ltd was founded by former ‘flying winemaker’ John Worontschak in 2008. Based at Denbies Wine Estate in Dorking, Surrey, the company is involved with wine projects around the world, including Richard Branson’s Mont Rochelle estate in South Africa.

The company also imports and distributes wines, including Stepp winery in Pfalz, as well as promoting its own drinks brands, including Litmus Wines and now Ginking.

Ginking is the concept of founder Worontschak, who explained: “I was sitting in the garden one evening with my wife, who was struggling to choose between a G&T and a glass of English fizz. She challenged me as to why you couldn’t have both – and the idea was born.

“We’ve been on a long journey since then, experimenting with different botanicals and proportions of gin, spring water and sparkling wine.

More news…

Denbies ups its sparkling wine game
Gin export values up 166% since 2000

“Now we’re very happy with the final result, which is based on pink pepper, star anise, juniper and cardamom and, of course, grapes. Initial feedback from consumers has also been incredible.”

Ginking’s packaging has been designed to emulate traditional Victoriana-style gin designs, with pictures of the botanicals on the back label.

The drink comes in a 75cl sparkling wine bottle topped with cork and metal cage. The history of the brand is also highlighted in a fun, tongue-in-cheek story on the back label.

Ginking is available from Litmus Wines with an RSP of £12.99.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Sales Operations Manager (On Trade)

Berkmann Wine Cellars
London, UK

Wine Sales Executive

Anthony Byrne Fine Wines
Midlands and Northamptonshire

Business Development Executive - London

Jascots Wine Merchants
London, UK

Managing Editor

The Drinks Business Hong Kong
Hong Kong

Events Marketing Coordinator

Speciality Drinks
London, UK

London Business Development Manager

Vine Distribution Services
London, UK

Marketing Assistant

Harviestoun Brewery
London, UK

Logistics and Forecasting Manager

WADDESDON WINE
Aylesbury, Buckinghamshire, UK

Brand Communication Executive

Bibendum
Regent's Park Road, London NW1 8UR, UK

Canterbury Wine Festival

Canterbury,United Kingdom
22nd Jun 2019

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more