Top new products: August

Purity Vodka bottle redesign

2016 Purity Vodka new packaging SS

Swedish brand Purity Vodka has revealed a striking bottle redesign to give maximum on-shelf impact and back-bar standout The bottle has been optimised with the sharper facets emphasising the ‘Perfect Cut’ – the finest 10% of the spirit, or the heart of the heart – which will go on to become Purity Vodka.

Watermarked with ‘34’, the label references the 34 distillations used to produce the vodka. To emphasise provenance, the bottle wears a “craftsmanship shield” on the neck, carrying the bottle number, batch number, the signature of master blender, Thomas Kuuttanen, and a reference to Ellinge Castle, the home of the brand in Scania, southern Sweden. Purity Vodka’s new-look bottle is available in 700ml, 750ml, 1-litre and 1.75-litre formats.

CONTACT: Purity Vodka,

RRP: Approx £40

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