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Lion Nathan loses Corona and Stella Artois brands
Lion Nathan has been forced to surrender two of the world’s biggest beer brands in Corona and Stella Artois.
Following a merger between major beer companies last year, Lion Nathan has lost out the most, which is in stark contrast to CUB, which has won back a number of major beer brands they held until four years ago.
Kirin Holdings, which is Lion Nathan’s Japanese owner, announced to Tokyo on Monday morning that it had lost the rights to handle the brands in Australia, though the negotiations in March will see it collect around $300 million.
The changes mark a further step in the wholesale reorganisation of the global beer industry which last year saw Anheuser-Busch InBev merge with SAB MIller.
“From that date, Carlton & United Breweries will distribute the relevant AB InBev brands (Corona Extra, Budweiser, Stella Artois, Stella Artois Legere, Beck’s, Hoegaarden, Leffe, Pacifico Clara, Negra Modelo and Belle-Vue Kriek) in Australia,” CUB told its clients in a letter on Monday.