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Arsenal signs Santa Rita as official wine partner
Chilean wine brand Santa Rita has been made the official wine partner of Arsenal football club in a three-year deal signed at the Emirates Stadium in London.
Executive director of Arsenal Ken Friar with executive vice chairman of Santa Rita Baltazar Sanchez
Centred around Santa Rita’s “Living la Vida 120” marketing campaign, the deal was struck to help the brand connect with football fans in key target markets in Latin America, Asia, Europe, and Africa.
As part of the deal, Santa Rita will be given time with Arsenal first-team players to create content and access to the Gunners’ expansive online platforms.
Arsenal legend Robert Pires with a Santa Rita 120 shirt
The Chilean wine giant plans to host a number of events at the Emirates, while its wines will be served at the stadium on match days.
“We’re delighted to form a partnership with a club as prestigious as Arsenal.
“This not only opens up new possibilities for the Chilean wine industry, but also provides a platform from which we can reach all corners of the globe with our Santa Rita wines,” said Santa Rita’s executive vice chairman Baltazar Sánchez.
“At Santa Rita, we are committed to continuing our viticultural traditions in a sustainable manner, so that future generations can continue to enjoy our natural resources in harmony with the community.
“Arsenal also actively promotes a long term tradition in both football and in serving the local community alongside maintaining a positive relationship with its loyal fans. I believe that we will enjoy a long and fruitful relationship,” he added.
Arsenal’s chief commercial officer, Vinai Venkatesham, offered: “We are delighted to welcome Santa Rita as our official wine partner.
“Our shared values will provide the foundation of a strong partnership with the added benefit that our fans will have the opportunity to enjoy Santa Rita wines at the Emirates Stadium.”
Santa Rita 120 is one of Chile’s best-selling wine brands with annual sales of 6.5 million cases and a presence in more than 80 countries.